ESG Is Becoming THE Language of Growth
It's no longer about doing less harm — ESG is how future-ready businesses create value, lead markets and earn lasting trust.
MS Consulting helps UAE businesses transform sustainability into a strategic advantage.
The Green Premium
ESG is transforming real estate, offering significant financial advantages for developers embracing sustainable practices. Here's how:
+5–10%
Leasing Power
Certified assets attract stronger tenants, faster deals, and higher rates, boosting NOI and reducing vacancy drag.
+3–12%
Valuation Uplift
Lower cap rates for green buildings translate to higher resale value, driving portfolio appreciation.
-100 bps
Cheaper Capital
Green loans reduce borrowing costs from major UAE banks, improving project IRR and cash flow.
Meeting the New Expectations
May 30, 2025: Mandatory Carbon Disclosures
- UAE companies must report Scope 1 and 2 emissions under Federal Decree-Law 11/2024
- Third-party verification required for data accuracy
- Financial penalties up to AED 2 million for non-compliance
Dubai Green Building Regulations – 2025 revisions under Trakhees & Dubai Municipality
- New minimum standards for energy, water efficiency, and materials
- Applies to new builds, major retrofits, and some existing buildings
- Non-compliance can block permits or final occupancy certificates
January 2026: Expanded Plastic Bans
- Single-use plastic bags already banned (June 2024)
- Ban extends to cups, straws, and food containers
- Packaging redesign becoming a necessity for FMCG brands
ESG That Unlocks Growth
💸 Cheaper Capital via Green Sukuk:
Aldar Investment Properties (2025)
Aldar Investment Properties (2025)
- Issued USD 500M 10-year green sukuk to fund retrofits across 67 buildings
- Priced at 110 bps spread over U.S. Treasuries — Aldar’s tightest pricing ever
- Green bond enabled refinancing + new capex at an estimated AED 7.3M/year in interest savings
→ ESG lowered financing costs and funded measurable operational upgrades
⚙️ Lower Costs Through Smart Retrofits: Majid Al Futtaim (2020)
- 15 malls upgraded under Phase II of Energy Efficiency Plan
- AED 19.2M in annual utility savings across water and energy
13.5% cut in electricity, 13.4% cut in water usage, 34,732 tons of CO₂ avoided
→ ESG delivered real savings with guaranteed ROI
→ ESG delivered real savings with guaranteed ROI
Why UAE Developers Are Already Acting on ESG
1
To secure permits and occupancy
Dubai’s revised Green Building Code affects new builds and retrofits alike.
2
To improve valuation and financing
Green-linked loans and lower cap rates directly impact project IRR.
3
To meet regulatory thresholds
2025 carbon disclosure rules apply to many commercial portfolios.
4
To attract global tenants and buyers
Corporate clients demand emissions data and ESG credentials.
MS Consulting: UAE's Only ESG-Native Advisory
We're from here
We know local policy, business culture and how change can
really happen in the UAE context.
really happen in the UAE context.
We only do ESG
It's the core of our business—
not an add-on to audits or
general strategy consulting.
not an add-on to audits or
general strategy consulting.
We're trusted by Majra
The federal platform certified us
to train and build ESG capacity
across the UAE.
to train and build ESG capacity
across the UAE.
Grown in Dubai and certified by Majra, we've run businesses ourselves: we understand P&Ls, suppliers and operational pressures.
Meet Our Leadership Team
Faisal Sajwani
Managing Partner
Emirati entrepreneur and strategic advisor with experience across real estate, finance, and sustainability. Advisor to international firms and government-backed initiatives in the UAE. Leads MS Consulting's vision and strategic partnerships.
Ahmed Hassan
Senior Partner
Former senior executive at Colgate-Palmolive with 30+ years in global FMCG. Led high-revenue business units across Africa, Asia, and the Middle East. Expert in ESG strategy, supply chain transformation, and operational turnaround.
What We Stand For
Our VisionTo be the leading catalyst for sustainable transformation in the UAE—empowering businesses to thrive in balance with society, the environment, and the economy.
Our MissionWe help organisations turn sustainability into a strategic growth driver. Through expert guidance, hands-on tools, and deep capability-building, we enable ESG action that creates measurable business value.
Our Way
ESG has become a business expectation—from regulators, investors, and the market itself. But most efforts still focus on external outputs: reports, policies or one-time audits.
We believe sustainability only delivers real value when it's treated as a journey—one that begins with where you are today, builds internal capability over time, and grows alongside the business.
ESG as a Journey, Not a Checklist
Start With a Precise Baseline
ESG isn't one-size-fits-all. We begin by mapping your actual starting point — across governance, impact and disclosure — through structured diagnostics and stakeholder alignment.
This becomes the foundation for aligned decisions, targeted action and credible ESG strategy.
Build Capability, Not Dependency
We close internal gaps through Majra-certified training, KPI alignment, and governance structure.
Your team gains the tools and routines to manage ESG directly—without waiting for external input.
Progress With Ownership
Our goal is not to stay on retainer. It's to leave you equipped with internal ESG controls, verified data, and reporting systems aligned with UAE and global standards.
You’ll be ready for investor due diligence, Tenant ESG scorecards, and municipal compliance checks.
Our 8 Greening Steps approach
We guide your organization through a structured ESG transformation, ensuring measurable impact and sustainable growth. Here’s how we do it:
1
Train &
Align
Align
2
Identify What Matters
3
Analyze Impact
4
Assess Gaps
5
Understand
Market Position
Market Position
6
Build
the Strategy
the Strategy
7
Set KPIs &
Targets
Targets
8
Disclose & Communicate
What You'll Walk Away With
A clear ESG roadmap
Prioritized actions based on impact, compliance, and business value
The right metrics, in one place
Custom dashboard tracking emissions, waste, and workforce KPIs
2–3 fast efficiency wins
Cost reductions in Energy, HVAC systems, water use, or material sourcing
A board-ready strategy
Structured, understandable plan aligned with UAE and global standards
Disclosure that builds credibility
Federally-aligned draft, ready for investors and regulators
Internal capability—not dependency
Your team trained, your tools embedded—you grow stronger, not reliant
The First 90 days together
Weeks 1-2
→ Stakeholder & data discovery
→ ESG training for executives
→ ESG training for executives
Weeks 3-5
→ Site walk + compliance diagnostics
→ Energy/waste/packaging quick wins
→ Retrofit opportunities flagged
→ Energy/waste/packaging quick wins
→ Retrofit opportunities flagged
Weeks 6-8
→ Strategy draft ready
→ Dashboard and metrics live
→ The team is fully trained and tested
→ Dashboard and metrics live
→ The team is fully trained and tested
Weeks 9-12
→ ESG report draft
→ Exec summary + board-ready pack
→ Exec summary + board-ready pack
Let's Build a Sustainable Future. Together.
Ready to transform your business
and unlock growth through ESG?
and unlock growth through ESG?
info@msconsulting.ae | msconsulting.ae